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Archive for January, 2010
mCommerce – It’s time to go mobile with eCommerce
From eCommerce to mCommerce – Is it time to go mobile? Like most businesses, you have a website. Even better, it seems to be working ok. Your site attracts a descent number of new visitors. Perhaps sales even increased after your last release. Is your website doing all it can, or is your web presence [...]
eCommerce Metrics and Analytics – Business Objectives
An important initial activity in planning for a new or redesigned eCommerce website is to define the specific business goals for the site and the measurements that will be used to track progress toward the goals. Collaboration throughout the organization is needed to first define the target audiences, then define and prioritize specific objectives for [...]
mCommerce Decisions – Part 2
In the last blog, I wrote about platform decisions (native or independent approaches), primarily focusing on user and feature function requirements. A bit of a recap – going with a native application generally gives you the best user and feature experience, as noted in the chart below: However, a major benefit for the platform independence [...]
Critical Success Factors for eCommerce Projects
I wanted to share my thoughts about the key benefits and success factors for eCommerce projects to minimize risk and set them up for success. From my experience doing eCommerce projects, I believe the following factors are critical to the success of the initiative: Proper project prioritization – Is this the right investment of your [...]
mCommerce Decisions – Part 3
I’ve written in the last couple of blogs about platform considerations when choosing to go mobile with your web site. Native platforms give the richest user feature experience, but are more difficult to develop and support. Independent platforms are generally easier to develop and support and offer the ability to reach the broadest audience with [...]
mCommerce – mCommerce Decisions Part 1 – Native Application or Platform Independent Application?
Many businesses and retailers, in particular, are deciding when and how to move beyond eCommerce and into the mCommerce space. One of the most important decisions they can make early in this process is whether to opt for an independent platform or a native one. For the purposes of this blog, I am defining a [...]
Mobile Commerce – It’s the customer stupid
I am constantly reminded of the genius slogan of Bill Clinton’s 1992 presidential campaign: “It’s the economy, stupid.” The phrase, coined by Clinton campaign strategist James Carville, refers to the notion that Clinton was a better choice president due to the state of the economy, which had recently undergone a recession. I was most recently [...]
Order Management Systems – A Solution Provider Overview
An Order Management System (OMS), also known as Order Processing System (OPS), facilitates order entry and processing. Orders may enter the OMS via an online shopping cart or via manual data entry for phone and/or mail orders. Typical functions of an OMS are: Capture customer and account information Credit/funds availability verification Payment authorization and processing [...]
Maximizing your eCommerce Investment
Companies who continue to focus investment dollars on growing their eCommerce channel are realizing a positive ROI. Good news. However, those that invest in eCommerce as part of a Multi-Channel Marketing and Sales Strategy can maximize their online ROI. Better news. Multi-channel retailers sell products to customers using multiple distribution channels, including ‘brick and mortar’ [...]