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Andrew Warden
Mistakes are Good … Really?
I have learned over the course of my career to really like mistakes. Really. I don’t intentionally try to create them, but I have found them to be very useful in the advancement of my career and in the growth and success of my teams and companies. Failures, on the other hand, are a completely [...]
Deliberate Practice and the Beauty of “Meeting Expectations”
I recently finished reading the book Talent is Overrated by Geoff Colvin, and found the book’s insights on deliberate practice particularly revealing. Deliberate practice is one of the central tenets thought to invoke high performance in individuals – which is often mistaken by the world to be “God-given abilities” or innate talent. Deliberate practice is [...]
How to pick an eCommerce platform
If you are ready to jump into eCommerce – or perhaps just need to rethink how your company currently conducts its eCommerce activities – then you need to start by considering the critical success factors for your eCommerce platform– the foundation of your investment. The following factors should be considered when choosing how your company [...]
Mobile Devices and Your Employees
In the last couple of blogs on mobile commerce, I’ve focused on creating a mobile experience for your customers and target customers. Today, I’ll shift a bit and focus on the mobile users inside your company. With the growing usage of smart phones (particularly the iPhone), companies are more and more facing the challenge of [...]
mCommerce Decisions – Part 2
In the last blog, I wrote about platform decisions (native or independent approaches), primarily focusing on user and feature function requirements. A bit of a recap – going with a native application generally gives you the best user and feature experience, as noted in the chart below: However, a major benefit for the platform independence [...]
mCommerce Decisions – Part 3
I’ve written in the last couple of blogs about platform considerations when choosing to go mobile with your web site. Native platforms give the richest user feature experience, but are more difficult to develop and support. Independent platforms are generally easier to develop and support and offer the ability to reach the broadest audience with [...]
mCommerce – mCommerce Decisions Part 1 – Native Application or Platform Independent Application?
Many businesses and retailers, in particular, are deciding when and how to move beyond eCommerce and into the mCommerce space. One of the most important decisions they can make early in this process is whether to opt for an independent platform or a native one. For the purposes of this blog, I am defining a [...]
Mobile Commerce – It’s the customer stupid
I am constantly reminded of the genius slogan of Bill Clinton’s 1992 presidential campaign: “It’s the economy, stupid.” The phrase, coined by Clinton campaign strategist James Carville, refers to the notion that Clinton was a better choice president due to the state of the economy, which had recently undergone a recession. I was most recently [...]