blog.credera.com
jbell@credera.com
Analyst forecast that eCommerce will resume double digit growth in 2010
In a recent article on eMarketer.com they forecast that eCommerce in the US will grow by 12.7% in 2010 compared to 2009. Is your company forecasting the same growth for eCommerce? If not, what do you need to do to meet or exceed that average? What are your customers asking for that you aren’t providing? [...]
Biggest eCommerce Mistake – Lack of Focus
I do a guest lecture each semester at the University of Texas and this time I was asked a great question by one of the students. She asked “What is the biggest mistake you see with eCommerce companies?”. I started to think through (and ramble to the class about) the different types of problems I’ve [...]
Critical Success Factors for eCommerce Projects
I wanted to share my thoughts about the key benefits and success factors for eCommerce projects to minimize risk and set them up for success. From my experience doing eCommerce projects, I believe the following factors are critical to the success of the initiative: Proper project prioritization – Is this the right investment of your [...]
Director of eCommerce – Common Roles and Responsibilities
I’ve had several clients recently ask who (what role) typically owns eCommerce, what organization they report to and what some of their key responsibilities are. Today’s blog is meant to address this at a high level – whether or not this is right for your organization is based on factors such as the organizational structure [...]
Outsourcing eCommerce – Tips and Precautions
Building and supporting a complete eCommerce business is complicated and generally requires a pretty large team with a diverse set of skills. You must have strategic leadership that understands your customers and competitors and can put together a strategic plan to gain a competitive advantage. You need merchandising & marketing analysts to plan and execute [...]
Project Prioritization Framework – A simple approach to prioritizing eCommerce projects
Every company I work with has a “wish list” of eCommerce projects longer than they will ever be able to complete. These come from different sources within the organization (e.g., marketing, sales, executive direction, technology projects, product managers, individual business units, etc.) and range from strategic, game changing initiatives to individual’s pet projects that will [...]
An underused resource – production log files (read on, this isn’t just for the operations team)
If you are a Director of eCommerce or other eCommerce leader, you may think that the log files are just a tool the technical operations team uses to investigate a site outage or other technical problem. No doubt, they are useful for that – but they can also be a valuable source of information that [...]
Agile is perfect for eCommerce
Agile development methodologies (e.g., Scrum, eXtreme Programming, etc.) have become very popular in recent years. The benefits of Agile development are generally thought to be improved flexibility, more frequent delivery of business value, increased collaboration between business and technical teams and the ability to handle frequently changing priorities. eCommerce projects are perfect for Agile development. [...]
Google Analytics has come a long way
I first looked at Google Analytics for web analysis a couple of years ago. At the time, it was quite a few steps behind some of the commercial packages (e.g., Omniture, web trends, etc.). I’ve spent the last couple of years working with several large ecommerce implementations that use Omniture. This week I started working [...]