blog.credera.com
Katherine Moffitt
Part II: Understanding the Importance of Redesigning Business Processes to Support Your Enterprise-Wide CRM
Effective business processes are specific, clear, and applicable. Successful business processes are adopted and enforced. The key to defining effective, successful business processes is to ensure the correct people are involved. Who needs to be involved? Involve the best people. They are the key influencers and high performers in your organization who are recognized for [...]
Understanding the Importance of Redesigning Business Processes to Support Your Enterprise-Wide CRM
The second topic in the “Best Practices for Implementing Enterprise-Wide CRM” series addresses the importance of redesigning business processes to support enterprise-wide CRM. This two-part blog explains the importance of business process documentation and provides practical guidance for creating and reinforcing business processes. What comes first: the processes or the technology? In the series on “Is [...]
Is Your Organization Ready for Enterprise-wide CRM?
An effective Customer Relationship Management (CRM) solution is the set of processes and technologies that enable and support an organizational culture strategically focused on acquiring, cultivating, and retaining customers by identifying and satisfying those customers’ needs. More simply stated, CRM is putting the customer at the center of an enterprise built around serving the customer. [...]
eCommerce Metrics and Analytics – Business Objectives
An important initial activity in planning for a new or redesigned eCommerce website is to define the specific business goals for the site and the measurements that will be used to track progress toward the goals. Collaboration throughout the organization is needed to first define the target audiences, then define and prioritize specific objectives for [...]
Common Web Analytics Metrics
There are a wide range of web analytics tools that track a variety of different metrics to help you measure the effectiveness of your eCommerce site. The types of metrics you should select to measure depend on your specific needs and goals for your eCommerce business. Needs may range from basic traffic monitoring to complex [...]