blog.credera.com
Matt Allen
Keeping the Trains Running
In our last installment discussing the technological implementation of an enterprise-wide CRM, we reviewed some thoughts around the importance of the data. Just as important, and part of the solution that will affect the quality of your data, is the implementation of your interface architecture. How will you ensure all of your systems talk to [...]
Understanding the Technology Aspect of Your CRM Implementation
In a previous blog series, we discussed ways to evaluate whether your organization is ready for an enterprise-wide CRM. Now that you have evaluated your organization and determined it is ready, you need to implement the solution. Previous posts discussed the governance, change management, and business process work required for a successful implementation. This two-part [...]
Understanding Why Leadership is Critical to Process Reorganization
Leadership is critical to process reorganization. Difficult situations will require steady leadership with a clear vision. Conflict cannot be avoided, but must be approached head-on. Company executives are critical to facilitate this change. Are Company Executives Ready to Lean Into Conflict? Change from process analysis and re-engineering can be painful for the organization. Not all [...]
Are You Ready to Make a Science of Sales?
Salespeople often feel threatened by process standardization; many are concerned they will lose a competitive advantage over their fellow team members. Most feel that their personal style is their key to winning deals, that generating sales is an art form unique to each individual. Are You Ready to Make a Science of Sales? Generating sales [...]
Focus on Business Process Readiness When Considering An Enterprise-Wide CRM
In the first installment in this series, Is Your Organization Ready for an Enterprise-Wide CRM?, it is noted that a customer-centric culture and organization is necessary before an enterprise-wide CRM project should be undertaken. This installment will focus on business process readiness. An organization lives out its culture through the business processes it follows. Since [...]
Get Your Head Out of the Cloud
Low costs. Unlimited scalability. Constant availability. Quick and easy implementation. What’s not to like? Sound too good to be true? Well, you know how that ends… Cloud computing is the buzzword du jour, conjuring images of worry-free profits and improbable ROI in the minds of many IT managers. And, hey, what’s not to like? Three [...]
Are You Meeting Your eCommerce Needs?
How can you ensure success in your eCommerce initiative? Why do you even want eCommerce in the first place? Once you figure that out, you will need a plan, a strategy, to achieve your goal. First, decide on your end goal. Do you want this merely to provide information about your company to anyone who [...]
The Importance of an Experienced eCommerce Partner
It might be obvious, but it is worth stating: eCommerce is more than just a website. Most companies figured this out 10 years ago when everyone just wanted an “e-presence.” Now, we all know that a lot more goes into an eCommerce strategy than HTML. eCommerce implementations are complex programs that receive input from most [...]
mCommerce – It’s time to go mobile with eCommerce
From eCommerce to mCommerce – Is it time to go mobile? Like most businesses, you have a website. Even better, it seems to be working ok. Your site attracts a descent number of new visitors. Perhaps sales even increased after your last release. Is your website doing all it can, or is your web presence [...]