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mcommerce
The Mobile Credit Card
As I mentioned in my last blog entry, “How to select an M-Commerce Solution,” M-Commerce is constantly evolving and growing. Coda Research Consultancy forecasted that mobile commerce revenues in the US would grow from $2.4 billion this year to $23.8 billion by 2015. In other words, business owners should expect to reap large revenues in [...]
Align Your Retail Operations with M-Commerce
“Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.” That is the definition of mobile commerce (m-commerce) right from Wikipedia and gives us a good working definition that [...]
How to Select an M-Commerce Solution
According to International Telecommunication Union, at the end of 2009, there were over 4.6 billion people worldwide that had mobile phone accounts, a number which is expected to reach 5 billion by the end of 2010. Today, through mobile devices, you have the internet at your fingertips, and the ability to purchase a dress, send [...]
mCommerce – It’s time to go mobile with eCommerce
From eCommerce to mCommerce – Is it time to go mobile? Like most businesses, you have a website. Even better, it seems to be working ok. Your site attracts a descent number of new visitors. Perhaps sales even increased after your last release. Is your website doing all it can, or is your web presence [...]
mCommerce Decisions – Part 2
In the last blog, I wrote about platform decisions (native or independent approaches), primarily focusing on user and feature function requirements. A bit of a recap – going with a native application generally gives you the best user and feature experience, as noted in the chart below: However, a major benefit for the platform independence [...]
mCommerce Decisions – Part 3
I’ve written in the last couple of blogs about platform considerations when choosing to go mobile with your web site. Native platforms give the richest user feature experience, but are more difficult to develop and support. Independent platforms are generally easier to develop and support and offer the ability to reach the broadest audience with [...]
mCommerce – mCommerce Decisions Part 1 – Native Application or Platform Independent Application?
Many businesses and retailers, in particular, are deciding when and how to move beyond eCommerce and into the mCommerce space. One of the most important decisions they can make early in this process is whether to opt for an independent platform or a native one. For the purposes of this blog, I am defining a [...]