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mobile commerce
Align Your Retail Operations with M-Commerce
“Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.” That is the definition of mobile commerce (m-commerce) right from Wikipedia and gives us a good working definition that [...]
How to Select an M-Commerce Solution
According to International Telecommunication Union, at the end of 2009, there were over 4.6 billion people worldwide that had mobile phone accounts, a number which is expected to reach 5 billion by the end of 2010. Today, through mobile devices, you have the internet at your fingertips, and the ability to purchase a dress, send [...]
Mobile Devices and Your Employees
In the last couple of blogs on mobile commerce, I’ve focused on creating a mobile experience for your customers and target customers. Today, I’ll shift a bit and focus on the mobile users inside your company. With the growing usage of smart phones (particularly the iPhone), companies are more and more facing the challenge of [...]
mCommerce – mCommerce Decisions Part 1 – Native Application or Platform Independent Application?
Many businesses and retailers, in particular, are deciding when and how to move beyond eCommerce and into the mCommerce space. One of the most important decisions they can make early in this process is whether to opt for an independent platform or a native one. For the purposes of this blog, I am defining a [...]
Mobile Commerce – It’s the customer stupid
I am constantly reminded of the genius slogan of Bill Clinton’s 1992 presidential campaign: “It’s the economy, stupid.” The phrase, coined by Clinton campaign strategist James Carville, refers to the notion that Clinton was a better choice president due to the state of the economy, which had recently undergone a recession. I was most recently [...]