According to Facebook, the platform “is a social utility that helps people communicate more efficiently with their friends, family, and coworkers.” More and more companies are logging on and engaging with their customers because it allows companies to interact with individuals in a way they haven’t been able to do in the past. Companies utilize Facebook for promotions, contests, ads, and to address fans’ (think prospective customer) comments. A new feature now allows companies to display an ad on friends’ pages when an individual “likes” a company or makes a comment about a company. Retailers and Facebook, alike, know the power of a friend’s recommendation.
Can’t afford to advertise your products and services on T.V.? Then “Broadcast Yourself” on YouTube. Many people only think of YouTube in comedic terms in reference to the popular videos of Charlie Bit My Finger, Laughing Baby, or the infamous Wedding Entrance Dance. However, YouTube can be a powerful advertising and marketing tool which will [...]
Answering Twitter’s “What’s Happening” question will help you gather real-time market intelligence and establish a cost efficient advertising and promotional tool. My goal for this blog was simple: seek to understand Twitter (yes I am the only twenty something on the planet that hasn’t been tweeting to my hearts delight), its features and functional benefits, [...]
In need of a new, cost effective marketing campaign? Creating a company Facebook page is the answer. I joined Facebook in 2004 when I was a sophomore in college. At the time Facebook was only available to a select group of colleges and required a specific “.edu” email in order to become a member. Back [...]
